DCL’s vision is to become the leading market player in the cement sector.

To assume a leadership role in the technological advancement of the cement industry, though achieving the highest level of qualitative and quantitative indigenization.

To be the finest organization in this industry, conducting business responsibly and in a straightforward manner.

To seek long-term relationships with our suppliers and sales agents built on fair, honest and mutually profitable interaction.

To achieve the basic aim of benefiting our customers, employees and shareholders and fulfilling our commitments to society.

To be a contributing corporate citizen for the betterment of society by exhibiting socially responsible behavior.

To create a work environment that highlights team work, and which motivates, recognizes and rewards achievement at all levels of the organization, because: In Allah we believe, and in people we trust.

To conduct ourselves with integrity and always strive to be the best.